Antonio Martinez. Cyber Risk
Enterprise Cybersecurity
Sales Leader in Spain
๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ, ๐ป๐ฒ๐-๐ป๐ฒ๐ ๐น๐ผ๐ด๐ผ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐
๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฑ๐ฒ๐ฎ๐น๐
๐ญ๐ฎ+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ถ๐ป ๐ฐ๐๐ฏ๐ฒ๐ฟ๐๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ & ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐
๐๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฒ๐ป๐๐ถ๐ฟ๐ผ๐ป๐บ๐ฒ๐ป๐๐
๐ฆ๐ฝ๐ฎ๐ถ๐ป ยท ๐๐ ๐๐ ยท ๐๐๐ง๐๐
๐๐๐ข๐จ๐ง๐๐๐ฏ๐ฒ๐ฟ๐๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ ๐๐ถ๐๐ต ๐ญ๐ณ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐ต๐ถ๐ด๐ต-๐๐๐ฎ๐ธ๐ฒ๐ ๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป-๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฒ๐ป๐๐ถ๐ฟ๐ผ๐ป๐บ๐ฒ๐ป๐๐, ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ถ๐ป๐ด ๐ญ๐ฎ+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ผ๐ป ๐ฐ๐๐ฏ๐ฒ๐ฟ๐๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ ๐ถ๐ฑ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐ ๐ถ๐ป ๐ฆ๐ฝ๐ฎ๐ถ๐ป, ๐ฃ๐ผ๐ฟ๐๐๐ด๐ฎ๐น ๐ฎ๐ป๐ฑ ๐๐๐ง๐๐ .I help organisations adopt technology securely and confidently, building trusted relationships with executive stakeholders and translating complex security challenges into measurable business outcomes.Throughout my career, I have specialised in accelerating growth, opening new markets and leading complex sales cycles for cybersecurity and enterprise SaaS solutions. I combine a structured, enterprise-grade sales methodology (MEDDPICC, value-based selling and disciplined execution) with a strong hunter profile and high-velocity outbound, enabling predictable pipeline generation and consistent net-new logo acquisition.I have worked across a wide range of cybersecurity domains, including MDR, EDR/XDR, NGFW, SOC services, Incident Response retainers, cloud security and cyber awareness platforms, collaborating closely with CISOs, security teams and senior leadership in highly regulated environments.๐ฆ๐ฒ๐น๐ฒ๐ฐ๐๐ฒ๐ฑ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
๐ง๐ฒ๐น๐ฒ๐ณ๐ผฬ๐ป๐ถ๐ฐ๐ฎ โ Consistently exceeded quarterly sales targets over a 9-year period (2012โ2021), earning Presidentโs Club recognition while selling cybersecurity, cloud and digital transformation solutions to strategic enterprise accounts.
๐๐ฅ๐ข๐๐ (Global Incident Response Leader, Forrester) โ Served as VP Sales for Cyber Security, supporting major IR engagements and driving enterprise growth across Southern Europe.
๐๐ฑ๐๐ฒ๐ป๐ (Franceโs #1 Cybersecurity Pure Player) โ As Regional Sales Director, closed the largest net-new enterprise customer in the companyโs history in Iberia.
๐ญ๐ฒ๐ฝ๐ผ (Cyber Awareness SaaS, supported by Google) โ Scaled the business from 0 to โฌ1.2M ARR in 12 months, opening Spain and LATAM and building the full go-to-market motion from scratch.
I have earned ๐ฐ๐ฑ+ ๐ฟ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป๐ from Clients, executives and colleagues, reflecting long-term trust, business impact and professional credibility.Alongside my sales leadership career, I created โ๐ง๐ต๐ฒ ๐๐๐ฏ๐ฒ๐ฟ ๐ ๐ฒ๐ป๐๐ฎ๐น๐ถ๐๐โ, a unique cybersecurity awareness format that combines behavioural psychology and live mentalism to communicate digital risk in a way executive and non-technical audiences truly remember. This initiative has been recognised by industry leaders and forums across Spain and LATAM.I am a native Spanish speaker, fluent in English and currently learning Italian.If you believe there is potential to collaborate or explore a new challenge together, feel free to get in touch.